01
When do fans shop?
Identify activity before, during, and after the show.
Event merch. Actionable insights.
Every event tells a story.
See what drives sales.
Turn taps, shopping activity, and orders into a clearer picture of your event. Drop Vault connects exclusive, made-to-order merchandise with insights that help you plan your next activation.
The night in motion.
See how shopping activity unfolds across an event.
Illustrative demo with simulated activity.
01 / Analytics
See where the moment becomes a purchase.
Explore when fans engage, what they buy, and where attributable revenue originates. Activations can be configured around seats, sections, suites, gates, or other distribution points.
Reporting varies by activation and available tracking. Page opens, clicks, orders, and attributed or unattributed results remain distinct. Gate attribution identifies a configured touchpoint, not a shopper’s precise location.
02
Which touchpoints generate orders?
Compare attributable results across configured seats, sections, suites, or gates.
03
What should you offer next?
Use product and order patterns to inform the next drop.
02 / Our work
Real events. Meaningful merchandise.
The Franklin Theatre · September 17, 2026 · Past activation
Credential-led commerce
Songwriters Series
Seat-addressed credentials, a focused mobile storefront, and made-to-order fulfillment built around one live event.
View case study03 / Benefits
Making the exclusive inclusive.
01
More fans included.
Most core apparel styles are available in S–5XL; availability varies by product.
02
Keep capital working.
Products are made after purchase, without a speculative merchandise inventory commitment.
03
Learn from every activation.
Review shopping activity, purchase timing, and attributable revenue across configured event touchpoints.
04 / How it works
From gate to door.
01
We plan your drop
A dedicated project manager customizes products, access points, branding, and the sales window.
02
Fans tap or scan
Tap-to-shop credentials, signage, and other physical touchpoints connect the event to the drop.
03
They shop the moment
Fans shop exclusive merchandise within the event’s defined sales window.
04
We make it and ship it
Our national print-on-demand network sends orders direct to fans, with international shipping options.
Tap to shop
Partnership
Made to order
05 / Sponsorship
Make the touchpoint part of the partnership.
Branded credentials, signage, and shopping activations create additional sponsor opportunities. Sponsorship can help offset program costs, depending on the activation.
06 / About
Built around your event. Backed by Nashville.
DRP VLT is owned and operated by Hickory Brand House in Nashville, Tennessee. We combine physical event touchpoints, digital shopping, and made-to-order fulfillment into one coordinated experience.
Programs can stand alone, work alongside existing merchandise, or integrate touring and event-exclusive products, from T-shirts, hoodies, hats, and posters to more custom formats.
Our Nashville-area showroom and experience center gives teams a place to touch and feel samples, review rapid prototypes, and plan with a dedicated project manager. On-site sample options are also available.
Less unsold inventory. More room for what's next.
07 / FAQs
The practical details.
08 / Contact
Let's plan your next drop.
Tell us about your event, venue, or tour. We'll help shape the right merchandise, access, and fulfillment experience.