Credential
Seat-addressed tap-to-shop credentials gave each guest a direct path into the event drop.
Past activation ยท 09.17.26
Songwriters
Series
An event-exclusive merchandise activation built for The Franklin Theatre, connecting physical credentials, mobile shopping, and made-to-order fulfillment.
The Franklin Theatre
Franklin, Tennessee
September 17, 2026
Activation design
A physical touchpoint with a digital path.
Shopping
A focused mobile storefront connected the physical event to made-to-order merchandise.
Attribution
Configured seat and section codes connected shopping activity with its distribution point.
Illustrative demo
The night in motion.
See how shopping activity unfolds across an event. Reporting and attribution depend on the touchpoints and tracking configured for each program.
Illustrative demo with simulated activity.
Your next activation